How to create an irresistible cart abandonment email

 

The sad truth is, many virtual designs are abandoned every day, left cold and lonely, waiting for their time to shine.  Why is it that someone would take the time to carefully create a design and order, only to jump ship at the critical step of closing the sale?  If you know that your pricing, taxes, shipping and payment process is all in order then the most likely causes are:-

• Their internet connection was having problems, or they accidentally  closed the browser;
• They were unexpectedly called away or distracted;
• They’re comparison shopping and gathering quotes;
• They’re still researching and are yet to make a decision;
• Shipping costs were too high;
• The total cost was higher than they expected.

The good news is that if the cause was any of those listed above, all is not lost.  There is still a big opportunity to close the sale.  A proactive measure such as a well-timed email can tempt the customer back and get results.  So let’s reclaim these missed opportunities with this step-by-step guide to a cleverly constructed email campaign.

 

Step 1 – Identifying cart abandonments

Through DecoNetwork’s Business Hub you’ll be alerted to any abandoned carts in the left menu panel.  You can see what stage they bailed out and the customer’s details, the products they selected, the order value and their saved artwork.  Armed with this valuable insight you can cleverly target your email.  For example if they abandoned at the shipping stage you could entice them with a discount on their shipping or free shipping.

 

Step 2 – Customize your email 

Now that you have identified an abandoned cart customer, you can email them on the fly by clicking ‘Contact Customer’ and tailor the messaging to suit their proposed order.   Or to save time you can customize your Abandoned Cart email template and word it in a way that it would suit any abandoned cart customer by going to:-

Admin > Settings > Email & Order Templates > Email Templates > Customer Contact Emails – Abandoned Cart Follow-up Email >Edit.

 

Step 3 – Make the subject line irresistible

 To increase the chance of your email being read make your subject line concise and intriguing, compelling or entertaining.

Here are some examples:-

• Did you forget something?  
• Where did you go?
• We want you back
• We like your style _____ (personalize with first name)
• Donut forget your delicious design
• Share your design with the world
• We’ve saved your design for you
• Thanks for visiting us at ______ (your store or business name)
• Nobody puts baby in the corner
• It’s time to take unveil your masterpiece

 

Step 4 – Compose the email

Offering a discount towards their order is a common tactic to entice the customer to buy now.  Here is an example of a well-crafted email template:-

Hi _________,

We noticed that you created an awesome design on our website but didn’t complete the checkout, so we took the liberty of saving your design and order for you.  

Your creations should be shared with the world so how about we give you a helping hand?  Simply complete your purchase by clicking this link _____  and use coupon code  ‘welcomeback’ at the checkout to receive 10% off your order.

If you have any feedback or questions we’re here to help.  Simply reply to this email or give us a call on (phone).

 

And it’s super easy to trigger your email template to send automatically.   Just click the Options tab, tick the box and specify the number of days you would like the email to be sent from the cart abandonment.  Ideally the reminder email should be sent within 1-2 days to strike while the iron’s hot.

So there you have it.  Abandoned cart emails are quick and easy to set up, measurable and the ROI is great as the customer has already displayed an interest in your products and services.  Get started on recovering those sales today and feel free to let us know how you go.

from DecoNetwork Blog https://www.deconetwork.com/blog/how-to-create-an-irresistible-cart-abandonment-email/

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