Sharing your About Us story

The About Us page is one of the most important pages of your website.  Sharing a compelling story behind your business not only gives a visitor clarity on whether your services and products meet their needs, but also forms a human connection.  

With online businesses much of the communication is via phone or email so many of your customers will never set foot inside your factory or get to meet your team face-to-face. Providing some behind the scenes insights, showing a little personality and describing how you help your customers reach their goals, builds trust and helps to differentiate you. For me personally, reading the About Us page is usually one of the first things I do when I am considering a new brand or business. Knowing the background story makes me feel good about handing over my hard earned cash and makes me more likely to stay loyal or tell a friend about that business.  And an awesome About Us page also optimizes your site through the use of targeted search keywords!  

Content Ideas

So now that you’re psyched to compose a killer About Us story, where do you start?  Here is a list of content ideas to consider:-

• How long have you been in business?
• Why did you start the business?
• Where are you based?
• What services do you offer?
• What do you love about this industry?
• What is your vision and values?
• What differentiates you?
• What inspires you in your business?
• Testimonials from customers
• Opening hours
• Clients you’ve worked with
• Awards you’ve received
• Video tour
• Photo of your factory, equipment and/or team

Inspiring stories

And here are some great examples of well-crafted About Us stories from printers and embroiderers:-

Now you’re all set to have a go at writing or perhaps refreshing the story behind your business to engage more potential new customers.  Don’t forget to share it across all of your social media accounts.  Be creative, be memorable and be yourself.

from DecoNetwork Blog https://www.deconetwork.com/blog/sharing-your-about-us-story/

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