Ever been walking around the supermarket and seen the lonely trolley on it’s own full of groceries? For whatever reason, someone just decided to take off. Did they change their mind at the last minute? Find their goods cheaper elsewhere? Or just completely forget? Either way, the same happens in the wonderful world of e-commerce, especially in the fierce industry of personalised apparel.
A prospecting customer can be trawling your site, create a wonderful personalised t-shirt, add it to their cart and just before they click pay, they stop and navigate elsewhere. Why?
The top five reasons for cart abandonment are;
- High shipping costs
- Not ready to purchase
- Product too expensive
- Would like to ‘think about it’
- Just browsing
According to research global cart abandonment has risen 15% since 2010 hitting 75% in 2015. So what can you do to tackle cart abandonment?
You can take a few steps in order to convert the browsing potential customer into a paying client. Offer incentives such as coupon discount codes, free shipping, quantity discounts on products and one, not so obvious option is to add a live chat to your website. These are steps to take in order to make sure you don’t lose a customer at the first hurdle, but what about after they have abandoned their goods and took off? DecoNetwork has an abandoned cart feature that will track these abandonments. You can set an automatic emailing trigger that will email the customer to remind them that they have left their goods behind. Pretty cool right? Not only that but you can incorporate some of the ideas above into the email, how about a coupon code to entice the customer further?
DecoNetwork will also take note of the stage the customer was at when they dropped off, so it could have been the shipping page or the cart view page. This can give an indication as to the reason why the customer simply left. You can edit the potential order and make changes to this specific area before sending the details back to the customer. You could discount the shipping price or even the products, the power is in your hands and you have now pulled back a lost sale. Good job!
To see how you can tackle your cart abandonment with DecoNetwork, watch this video.
To discover how DecoNetwork can transform the way you do business with your customer, contact us over at http://www.deconetwork.com/contact
from DecoNetwork Blog http://www.deconetwork.com/blog/tackling-abandoned-carts-with-deconetwork/
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