In this video, David Gross and Sprite Wood give us a demonstration on the color matching techniques using the Pantone Matching System and give us great insight to what clients expect.
David Gross puts it this way, “Matching color is what your client demand. Whether it be matching a Pantone color or matching the color on their business card, they (your customers) want you to nail it!”
Adding to the discussion, Sprite Wood says, “Most people think they can do a roundabout match and for most cases you can, but when you start doing big corporations like Coca-Cola or some of the football teams, you really have to get that perfect match.”
Conde Systems
Website: www.dyetrans.com
YouTube: www.youtube.com/user/condesystems
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