PoliticaLotto

Having started his career at the ripe age of 18, Michael Arnold has gone on to work with established clients around the globe. Some of his achievements include working as an Illustrator on campaigns such as J2O’s Summer Fling packaging with BBH, which was the first time Britvic had used an outside Illustrator to create their packaging and Special Edition branding. Aldi, where he worked with McCann Manchester on a series of large-scale backgrounds used during Aldi’s Rio Olympics promotions and Häagen-Dazs where he worked with Love Creative on their packaging redesign for a range of flavours. Arnold was actually featured on People of Print previously for his screen print shop, The How To Project*** and we are amazed and proud at how far he’s come from that point.

This week, we feature his latest self-promotional project PoliticaLotto, a project aimed at potential clients. PoliticaLotto has a purpose of advertising his graphic design and art direction skills. Originally conceived as a one-off Bingo card taking a dig at the design industry – it was expanded to include more political issues such as the Gender Pay Gap, Stop and Search powers, Tax Fraud and more. With this extension, Arnold commissioned artists Lan Truong, Sharmila Banerjee and Derek Wycoff alongside himself to produce a series of trashy backgrounds and illustrations for each game invented.

These days Arnold has found myself having ideas that don’t fit neatly into his style of Illustration and has begun pursuing more Art Direction work in response to that.

You can see more of Michael’s Art Direction work at: www.greyhound.agency