The Typefaces is a project created by Scott Lambert from The Partners that allows people to explore and play with typography and traditional printing methods. With play at the heart of this project members of the public are invited and encouraged to observe and explore typography with a child like nature. To put it simply The Typefaces is a project that displays faces within type. Get it? The faces are most commonly found within the negative space surrounding the letterforms, in turn creating an emotional connection between the user and the letter.
The Typefaces hold regular exhibitions where participation is encouraged, their most recent exhibition was held at Foyles in London during July. During these exhibitions members of the public are invited to print and create their own Typefaces. Scott has also progressed the project further by creating a storybook featuring a quirky faced, hand printed alphabet. Within the book, each letter/symbol is accompanied by a rhyme, which further introduces the character created.
By encouraging us to explore and experiment with letterforms and how they’re perceived Scott’s this ideology can also be transferred into how designers/creatives tackle their own work. One of the main attributes to this project is that it appeals to all ages, it’s “for the designer in every child and the child in every designer.”
The Typefaces have now introduced Numbered Editions that focuses on hand printed numerals instead of letters. Each print is a limited edition with the quantity being determined by the number themselves. For example there is only 4 prints for the number 4, and so on. Any profits from the sale of “Numbered Editions” are donated to Cancer Research.
This projects success can only be celebrated by it’s amazing performance within the award industry, having gained awards from D&AD, Cannes, Clio and many others, The Typefaces seems to be achieving at an alarming rate.
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