Counter-Print have recently launched their latest book named ‘Cruz Novillo: Logos’ the book itself provide a comprehensive guide to an important facet of Crux Novillo’s output. By displaying and collating his logo’s it shows the importance of his body of work in both Spain and the global design community.
John Dowling from Counter-Print stated that, “what first drew us to the work of Cruz Novillo was both the depth and breadth of his output, which spans a career of over 50 years, but also the freshness with which we see it through today’s eyes. This is both due to a timeless aesthetic and the fact that he has had a huge influence on contemporary designers from his native Spain, the rest of Europe and beyond.The influence of his use of geometric shapes, simple, strong line-work and a playful, illustrative aesthetic can be seen in the work of many contemporary designers and has helped in keeping his legacy alive.”
The book itself focuses on his design of logos, however he gained a varied career spanning works as an artist, sculptor, designer, publisher and illustrator. Having studied as a Lawyer in 1957 Cruz Novillo began his career as a cartoonist at Clarin Advertising in Madrid, this decision kickstarted his career in the creative industry. In 1965 he opened his own design studio where he created the corporate identities of many of Spains national institutions and companies, making his work so ubiquitous and part of the fabric of the visual culture in his native Spain. He was responsible for the identity of most of the public services like the post office (Correos), national police (Cuerpo Nacional de Policia), railway system (Renfe), and even the Peseta notes.
The book is out now and available to purchase here
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