Tuesday, November 22, 2016

Bud Light uses HP Technology to design 200,000 unique cans

With the initiative, Bud Light was testing whether consumers will get excited about individualized cans.

Invidualized packaging seems to be the latest trend for beverage giants like Coca Cola and Absolut, and now Bud Light is getting in on the action. 



from Screen, Digital, Textile Printing Exhibitions, Events & Associations - FESPA - FESPA https://www.fespa.com/news/industry-news/bud-light-uses-hp-technology-to-design-200-000-unique-cans.html

Information about fespa here

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