Monday, July 11, 2016

Lorena G

Living under the ideology of work hard, have fun, self-taught graphic designer and illustrator Lorena G specialises in attention to detail, embedding her love for geometry, vibrant colour and fine vectors into her impressive portfolio of illustrations, brand identity, lettering and design.

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From working for clients such as Google and SapientNitro Canada to indulging in self-devised projects, Lorena G continuously exemplifies her instantly recognisable aesthetic, detailing clean two-dimensional design with crisp edges, open space, and vivid colour palettes which evoke a joyful energy, immersing viewers as we realise the immensity of detail carefully considered.

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Staying true to her initial ideology, The Grand Budapest Hotel – Flat was created as a fun and experimental tribute to Wes Anderson’s masterpiece. Transfixed by the compelling detail and delicious staging of the film, Lorena G beautifully captured the cinematic aesthetic and translated it into a series of twenty illustrations, evoking the passion embedded in both the film and her work ethic.

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Further works include her rendition of 36 Days of Type, the project inviting illustrators, designers and graphic artists to express their unique aesthetic through the creation of a specialised alphabet and the project commissioned by Google, where Lorena G created a background series for their online store.

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www.lorena-g.com



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